Distribution digitalization software
Make channel growth
measurable, protected
and sustainable.
KEHU provides integrated commercial SaaS, independent channel data and channel operations for complex distribution industries—helping brands grow offtake, protect channel value and outperform the market.
01 / CREDENTIALS
Built on industry expertise,
Industry expertise
Built on industry expertise,
designed for how channels actually work.
KEHU embeds years of industry experience into proven product mechanisms, business processes and data models.
KEHU Overview
Focused on complex distribution, with capabilities reaching more than one million outlets.
Build a sustainable digital foundation for complex distribution through products, data and channel operations.
2019Founded in Shanghai
RMB 190M+Cumulative product & R&D investment
1M+Channel outlets reached
3 citiesShanghai · Wuhan · Shenzhen
02 / BUILD YOUR CHANNEL COMMERCIAL SYSTEM
Build your brand-owned
BRAND-OWNED · DATA-RICH · ACTIONABLE
Build your brand-owned
channel commercial system.
Unify market intelligence, commercial applications and frontline execution in one system your brand owns and controls.
CHANNEL GROWTH
Channel growth & coverage view
Region ▾Channel ▾Product ▾Period ▾
Effective outlet coverage68.4%↑ 4.8pts vs. YTD
Weighted distribution74.2%↑ 2.1pts vs. target
Channel offtake index112↑ 9.6% vs. LY
Action required268 high-priority clusters
Territory opportunity map
Priority marketRank by opportunity
01Southern Jiangsu on-trade+18.6%
02Wuhan core retail+14.2%
03Eastern Guangdong wholesale+11.9%
04Chengdu nightlife channel+9.7%
Brand commercial dataOrders · Inventory · Investment · Execution
Market pricesWholesale · Retail · Cross-channel
Competitor visibilityDistribution · Displays · Promotions
Market shareCategory · Region · Channel
Outlet universeProfiles · Segmentation · White spaces
BUILD IT WITHKEHUThe foundation of your system
FOUNDATION 01KEHU SaaSApplications · Workflows · Automation
FOUNDATION 02KEHU DataMarket intelligence · Data foundation
FOUNDATION 03KEHU Channel OperationsFrontline resources · Channel execution
SHARED ORCHESTRATION LAYERKEHU industry expertiseMechanism design · Data models · Process configuration · Continuous improvement
01 · BUSINESS OBJECTIVES
Drive measurable
Protect price and
channel value
Improve visibility and
Competitive performance
COMMERCIAL OUTPUT
02 · WHAT YOUR BRAND BUILDS
YOUR BRAND CDA SYSTEM
BRAND-OWNED CDA SYSTEM
Connect enterprise data, market intelligence and execution applications into an evolving commercial operating system.
COMMERCIAL APPLICATIONSAPPLICATIONS
DMS
TPM
SFA
Traceability
Retail Execution
Portals & Loyalty
CDA DECISION BRAINDECISION ENGINE
Business rulesWorkflowsKPIsDecisionsAgents
DATA FOUNDATIONDATA FOUNDATION
Products & customersBrand
Orders & inventoryBrand
Promotions & executionBrand
Market pricesMarket
Competitor visibilityMarket
Market shareMarket
Outlet universeMarket
Territory whitespaceMarket
MEASUREDECIDEACTLEARN
KEHU ENABLEMENT
03 · HOW KEHU SUPPORTS IT
Building block 01
Commercial SaaS
Bring mechanisms, rules, workflows and commercial applications together on one platform.
Explore SaaS → Building block 02Channel data
Enrich brand data with independent market intelligence to create a true market view.
Explore data → Building block 03Channel operations
Turn commercial decisions into market action through flexible frontline resources.
Explore operations →
INDUSTRY EXPERTISE & ORCHESTRATION
System design · Mechanism configuration · Operational execution · Continuous improvement
Alcohol beverages · Automotive aftermarket · Food service · Building materials
A CDA system owned by the brand. KEHU provides the software, data, operations and industry expertise required to build and continuously improve it.
01 · BUSINESS OBJECTIVES
COMMERCIAL OUTPUT ↓
02 · WHAT YOUR BRAND BUILDS
YOUR BRAND CDA SYSTEM
BRAND-OWNED CDA SYSTEM
Connect applications, data and decisions so the channel system keeps learning and improving.
COMMERCIAL APPLICATIONSDMS · TPM · SFA · Execution
CDA DECISION BRAINRules · Workflows · KPIs · Agents
DATA FOUNDATIONEnterprise data + independent market intelligence
MEASURE → DECIDE → ACT → LEARN
KEHU ENABLEMENT ↓
03 · HOW KEHU SUPPORTS IT
BUILDING BLOCK 01Commercial SaaSMechanisms, rules, workflows and applications
→
BUILDING BLOCK 02Channel dataIndependent market intelligence and market visibility
→
BUILDING BLOCK 03Channel operationsFrontline resources and market action
→
INDUSTRY EXPERTISE & ORCHESTRATIONAlcohol beverages · Automotive aftermarket · Food service · Building materials
Integrated commercial SaaS
Integrated commercial SaaS across the distribution value chain.
Start with DMS, TPM, SFA, Track & Trace or another priority use case, then build the complete commercial system on one platform.
DMSDistributors · Orders · Inventory · Transactions · Rebates
TPMPromotion plans · Budgets · Settlement · Impact tracking
SFAVisits · Tasks · Outlet execution · Performance
T&TUnique codes · Traceability · Authentication · Cross-channel control
RETAIL EXECUTIONDistribution · Displays · POSM · Execution audits
CHANNEL PORTALSDistributors · Outlets · Consumers · Warehouses
LOYALTYMembership · Reward cards · Coupons · Gift store
PLATFORM SERVICESPermissions · Workflows · Rules · Integrations · APIs
Build your intelligence and channel services
Choose the channel data and services your brand needs.
KEHU offers channel data and professional services that can be selected independently or combined with SaaS.
CHANNEL DATA · PRICE INTELLIGENCE
Price intelligence
Continuously monitor market prices across channels to identify pricing movements, margin pressure and risks to channel order.
- Wholesaler quotes
- Online prices
- Low-price alerts
- Transaction price trends
